Product testing

Thousands of new product launches fail every year. One of the key reasons is a lack of understanding of consumer use and an absence of deep meaningful feedback. By supplementing your product testing approach with real-life customer video, you get a much clearer view of initial unboxing impacts, product performance, in-home usage, and ultimately a better understanding of the product’s likelihood of winning in the market.


What it means in practice

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Have participants record video feedback using the CaptureMe app over a period of time

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Analyze video content to understand themes and bring insights to the surface

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Use the LivingLens platform to see feedback in real-time

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Build impactful showreels to bring your insight to life

Intrigued? Let us show you how it works.

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