What do people really think about data privacy
22 2018-05

How data privacy can create a win-win situation for consumers and brands

It’s hard to escape the topic of data privacy at the moment, whether it’s a breach or misuse of data making the news headlines or, if like me, you have been inundated with emails asking you to ‘opt-in’. The GDPR deadline is almost here, which brands simply can’t ignore, so we wanted to understand what […]

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23 2018-04

How to manage consumer video content in a GDPR compliant world

With the GDPR deadline just around the corner (is 2018 flying by for anyone else, or is it just me?), I’m sure that you have most bases covered – email marketing lists, customer databases, new processes, training etc. But, have you considered the consumer video content you hold? Do you know where all this content […]

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Heart with hands
24 2018-01

Customer Experience: It’s getting emotional

What was the last brand interaction you told your friends about? Was is a good experience or were you warning them to avoid a brand at all costs? Whether positive or negative, memorable experiences are what gets talked about. Average experiences that might meet, but don’t exceed our expectations, are not those we rush out […]

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22 2017-12

[VIDEO] Market Research trends in 2017, a LivingLens perspective

Carl Wong reflects on the changes seen in Market Research industry over 2017 and looks ahead to 2018. Hear what other industry leaders predict for 2018 in the GreenBook Future Predictions blog 

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18 2017-12

So many ways to shop, so little time

As the purchase journey becomes more complex, the need for shopper insights at speed has increased. At this time of year, shopping is high on my list of priorities. Some of my friends are able to shop throughout the year and calmly have everything purchased and wrapped by November. I am not one of those. […]

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Video Wall
17 2017-11

How to completely change the way insight video is used in your business

Email search has been a life saver for me on several occasions. I’ll be honest, my emails can appear like a mass of seemingly disorganised information, that would probably give some people sleepless nights. Every now and again, I need to resurrect a piece of information from the abyss. I know that it exists, I’ve […]

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