Video ethnography
So much of qualitative market research is about trying to understand what makes people tick. Put video in the hands of consumers to get a close-up view of their lives and surroundings. LivingLens enables you to deeply and efficiently identify and understand emotions, attitudes and behaviours.
What it means in practice
Create, allocate and manage tasks directly in the LivingLens platform
Use the full range of LivingLens capabilities to unlock the insight in your content, including what consumers think and how they feel
Create stories in minutes to bring your insight to life and leave a lasting impact