Fast, rich video insights power amazing mobile experiences
Powering a ‘Mobile Mission’ for Del Taco
Del Taco needed to gather insights with quantitative confidence and qualitative context, so it was essential that they could embed the video question into their existing survey platform. Medallia LivingLens’ software offered them that flexibility and support, providing seamless integration with their market research tool that customers could fill out from their phone. Being able to collect both quant and qual insights side by side meant that they could produce holistic insights.
As an added benefit, Del Taco discovered that not only did the qualitative video data provide context to the quantitative data, but that it identified further ‘unexpected’ findings which would form the basis for future research and actions.