Use Cases

Example use cases for unlocking the power of video

Ad Testing & Marketing Effectiveness

Use LivingLens to capture your market’s reaction to advertisements and marketing efforts. Enable respondents to record their reactions via the LivingLens App and use the LivingLens platform to review video responses and immediately gauge marketing effectiveness to share with clients and inform campaigns.

What you gain:

  • Gauge emotional reactions through sentiment, tone and facial recognition
  • Gain immediate and rich feedback on marketing initiatives
  • Use tagging and filters to compare consumer segments and adapt communications accordingly
  • Gain feedback from individuals or groups
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