ESOMAR Congress review
31 2017-08

ESOMAR Congress: A pre-event review

The 70th Anniversary ESOMAR Congress is fast approaching. Carl Wong, Co-founder and CEO and Sophie Goddard, Business Development Director, will be representing LivingLens at the event. Here they share their thoughts on what they are looking forward to, what they hope to learn and what they don’t want to miss. Why ESOMAR Congress? Carl In […]

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Strategy Reflecting Growth Hacking
04 2017-07

Can Retail Giants Behave Like Startups?

Sophie Goddard recently attended the IGD Category Management Conference. The event was spread over 2 days with 300 delegates in attendance, here are her thoughts on Day 1. It’s a challenging time for retailers. Promiscuous and demanding shoppers, discounters and technology continue to shift the shopping landscape. To stay competitive, retailers need to be agile, […]

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