Strategy Reflecting Growth Hacking
04 2017-07

Can Retail Giants Behave Like Startups?

Sophie Goddard recently attended the IGD Category Management Conference. The event was spread over 2 days with 300 delegates in attendance, here are her thoughts on Day 1. It’s a challenging time for retailers. Promiscuous and demanding shoppers, discounters and technology continue to shift the shopping landscape. To stay competitive, retailers need to be agile, […]

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