Product Innovation shown with lightbulbs
12 2017-07

How to uncover product innovation insights with video analytics

There are some scary stats out there, like 85% of consumer packaged goods (CPG) launches fail!* This shows that for many companies there is vast room for improvement when it comes to product innovation insights. Incorporating video feedback into the process can provide you with a better steer on how to iterate. This can ultimately […]

Continue Reading
going at speed on a fast train track
11 2017-07

How to fast track innovation with Platform-X

Like most people, I wouldn’t describe Mondays as my favourite day of the week. That looks set to change though…..well, for 5 weeks anyway. LivingLens battled it out for a place on the Virgin Trains Platform-X Accelerator program. From the hundreds that applied we have won a place in the final 8, with an opportunity […]

Continue Reading
Strategy Reflecting Growth Hacking
04 2017-07

Can Retail Giants Behave Like Startups?

Sophie Goddard recently attended the IGD Category Management Conference. The event was spread over 2 days with 300 delegates in attendance, here are her thoughts on Day 1. It’s a challenging time for retailers. Promiscuous and demanding shoppers, discounters and technology continue to shift the shopping landscape. To stay competitive, retailers need to be agile, […]

Continue Reading
Insight generation with video
24 2017-05

Qual or Quant? Video does it all

We are seeing brands use video more and more. This can range from engagement videos distributed via social media through to videos embedded within marketing emails. Despite brands understanding the power of video and the high engagement from consumers, using video for insight generation is an area that is just taking off. Video can be […]

Continue Reading
LivingLens Storytelling
16 2017-05

Video storytelling…and beyond!

Video is everywhere. Consumers and brands are using video more than ever before. And it’s no surprise, as video is the ideal storytelling mechanism. However, by limiting the use of video to storytelling you are also limiting the value you can gain from this engaging content. Here at LivingLens we are helping brands to elevate […]

Continue Reading
LivingLens
01 2017-02

Introducing our Video Blog

We are very passionate about sharing our expertise when it comes to video for insight. Thanks to our extensive experience, we have refined our video best practices, which we would like to share with you. This video blog is designed to be a practical and strategic resource to enable you to leverage the power of […]

Continue Reading
Top